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Glam Slam
Role
Art Director
Services
Art Direction
Design
Experiential Production
Agency
Spring Studios
Talent
Oriana Layendecker
Glam Slam, a collaboration between Spring Studios and IMG, was a multi-day cultural experience blending fashion and tennis during the US Open and NYFW. We developed a bold, kinetic visual identity inspired by the geometry of the court and the vibrant palette of the US Open. The flexible system translated seamlessly across digital, print, and spatial touchpoints—contributing to an impressive 2.8M earned media impressions.
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