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J.Crew - The Art of Getting Dressed
Role
Art Director
Services
Brand Positioning and Strategy
Art Direction
Production
Agency
Yard NYC
Talent
Director/Photographer: Collier Schorr
BTS Photographer: Krystallynne
In 2020, the pandemic triggered a wave of retail bankruptcies, including J.Crew. As the brand reemerged, it introduced a refreshed positioning to attract a younger audience while honoring its heritage with a modern twist. That’s where we stepped in.
Our first campaign, The Art of Getting Dressed, brought J.Crew’s new purpose to life by celebrating the creativity in everyday dressing. Featuring Florence Pugh and Leslie Odom Jr., the campaign showcased how art in their lives inspired their outfits, embracing the idea that art fuels more art and inviting consumers to join a creative renaissance.
